About

My name is Line, I live Copenhagen, Denmark, and I am the Art Director for the Danish design company Vipp (vipp.com). Besides from my daily work at Vipp, I have worked on several concepts/products, creating visual identities, editorial layouts, online templates and overall concept developments etc.

GRAPHIC DESIGN AND ART DIRECTION
As Art Director, I have worked on a wide variety of graphic design and art direction tasks, everything from catalogs, advertisement, web, packaging and styling/concept development for visual material/photos. In my work I always build upon a given brands identity and heritage but I also possess a personal sense of aesthetics, which will appear more or less – depending on the project/brand. Following a project from start to finish is crucial to me, it enables me to strengthen the brand awareness and the implementation of the chosen aesthetic concept. To me, this is one of the most crucial aspects within the field of art direction.

RETAIL DESIGN AND MANAGEMENT
In some creative projects a possible extension of the visual identity could be the development of a concept store, a fair stand or something completely different, which forms the framework of a physical presence. Whether it is one or the other does not matter – once the basic idea and aesthetics for a project is developed, the concept should have the ability to be deployed on all platforms. In the development of a physical environment I often challenge the ordinary ways of thinking. It gives me great pleasure to surprise clients. I do appreciate a consistent aesthetic throughout an entire design and the development process itself.